Are you searching for a way to incorporate GTIN, ISBN, and MPN schema into your WooCommerce store or WordPress website? Implementing GTIN, ISBN, and MPN schema on your WordPress site can improve search engine understanding of your products, potentially boosting your website’s SEO rankings. In this article, we will demonstrate how to effortlessly add GTIN, ISBN, and MPN schema in WooCommerce and WordPress.
Why Should You Include GTIN, ISBN, & MPN Schema in WooCommerce and WordPress?
GTIN (Global Trade Item Number) is used to identify trade items such as products or services. Conversely, ISBN (International Standard Book Number) is utilized to track books, eBooks, and audiobooks. On the other hand, MPN (Manufacturer Part Number) is used to track specific electronic components and parts, such as integrated circuits and resistors.
GTIN, ISBN, and MPN schema properties are markup code that can be added to your WordPress website to provide detailed and accurate product information to search engines. This markup can enhance the visibility of your content and improve the SEO of your website. When individuals search for a specific ISBN, GTIN, or MPN, your products may appear in the search results. For instance, if you operate an online bookstore, you can include the ISBN schema to increase the visibility of your website. Utilizing schema markup in WooCommerce or WordPress enables you to receive more organic search result clicks, potentially leading to increased sales. Additionally, it enhances the customer shopping experience by simplifying the process of finding and purchasing your products. With that said, let’s explore how to seamlessly add GTIN, ISBN, and MPN schema in WordPress and WooCommerce.
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Method 1: Add GTIN, ISBN, & MPN Schema to WordPress Website
If you wish to add GTIN, ISBN, or MPN schema to your WordPress website, this method is for you. You can effortlessly implement this schema using All in One SEO (AIOSEO), which is the top WordPress SEO plugin used by over 3 million websites. This plugin allows you to incorporate various types of schema into your website, including FAQs, recipes, articles, and product schema.
To begin, you need to install and activate the AIOSEO plugin. Detailed instructions can be found in our beginner’s guide on how to install a WordPress plugin. Please note that AIOSEO has a free version, but the Pro version is required to unlock the schema markup feature. Upon activation, the plugin will launch the setup wizard, which will guide you through the setup process. If you need assistance, you can refer to our step-by-step guide on how to set up All in One SEO in WordPress.
Next, access the AIOSEO » Search Appearance page from your WordPress admin sidebar and navigate to the ‘Content Types’ tab. Scroll down to the ‘Products’ section and switch to the ‘Schema Markup’ tab. Select the ‘Product’ option from the ‘Schema Type’ dropdown menu. Finally, click ‘Save Changes’ to save your modifications.
Now, you can add separate schema markup for all your products. To do this, go to the page or post where you want to add the ISBN, GTIN, or MPN schema from the WordPress admin sidebar. Scroll down to the ‘AIOSEO Settings’ section in the block editor and switch to the ‘Schema’ tab. Click on the ‘Generate Schema’ button. This will display the ‘Schema Catalog’ popup, where you can select the desired schema template. Click on the ‘+’ button beside the ‘Product’ option. This will open a modal where you can input the product details and provide search engines like Google with all the necessary information. Start by specifying the name, description, brand, and image of your product. Proceed to the ‘Identifiers’ section, where you can enter the GTIN, ISBN, or MPN of the product. Further down, you can include the price, attributes, reviews, and shipping destination in the schema markup. Once you finish, click ‘Add Schema’ to save your schema markup for the product. Repeat this process for other products on the page. If you sell books online, you can choose the ‘Book’ schema from the ‘Schema Catalog’ popup. This will open a new modal where you can add the title, author, description, and image of the book. In the ‘Editions’ section, enter the ISBN for the book. Finally, click ‘Add Schema’ to generate the schema. After adding the GTIN, MPN, or ISBN schema for all your products, remember to click ‘Update’ or ‘Publish’ to save your changes. Your visitors won’t notice any difference on the front-end of your website, but search engine bots will now have access to the ISBN, GTIN, or MPN details for the products.
Method 2: Add GTIN, ISBN, & MPN Schema to Your WooCommerce Store
If you want to add GTIN, ISBN, or MPN schema markup to your WooCommerce store, you can use this method. You can easily incorporate the schema markup for ISBN, GTIN, and MPN by utilizing the All in One SEO (AIOSEO) plugin, the leading WordPress SEO plugin on the market.
First, install and activate the AIOSEO plugin. Detailed instructions can be found in our step-by-step guide on how to install a WordPress plugin. Note that AIOSEO has a free version, but you will need the Pro version to access the schema markup feature. Upon activation, the plugin will launch a setup wizard. If you require guidance, refer to our tutorial on how to set up All in One SEO in WordPress.
Next, access the Products » All Products page from the WordPress admin sidebar. Click the ‘Edit’ link below the product where you want to add the GTIN, ISBN, or MPN schema. This will open the ‘Edit Product’ page. Scroll down to the ‘AIOSEO Settings’ meta box and switch to the ‘Schema’ tab. The ‘Product’ schema is already in use by default. Click ‘Edit’ next to the schema. This will open an ‘Edit Product’ popup, where you will find the ‘Autogenerate Field’ toggle set to ‘Yes’. This means that AIOSEO automatically retrieves and populates the schema data for the product title, image, and description. However, if you prefer to fill these fields manually, switch the ‘Autogenerate Fields’ toggle to ‘No’. Scroll down to the ‘Identifiers’ section and enter the GTIN, ISBN, or MPN for your product. You can also include other attributes, shipping destinations, and product reviews in the schema markup. Once you finish making changes, click ‘Update Schema’. If your online store exclusively sells books, click the ‘Generate Schema’ button in the Schema tab and select the ‘Book’ schema template from the catalog. This will open the Schema Generator, where you can input the title, image, and description for the book. Scroll down to the ‘Editions’ section and enter the book’s ISBN. After providing the details, click ‘Add Schema’ to generate the schema markup for books. Finally, click ‘Update’ at the top to save your changes. You have now successfully added a schema markup for your products, including the GTIN, ISBN, or MPN details. Keep in mind that these modifications will not be visible on the front-end of your website, but they will assist search engine bots in ranking your content. We hope this article has helped you learn how to effortlessly incorporate GTIN, ISBN, and MPN schema in your WooCommerce store or WordPress website.
