“Enhancing your online store’s shopping experience can significantly impact customer satisfaction, streamline the checkout process, and potentially boost conversions. One effective way to achieve this is by incorporating an express checkout button into your WooCommerce store. In this comprehensive guide, we’ll walk you through the process of adding express checkout buttons to your WooCommerce store and highlight the importance of this feature.
### Why Add Express Checkout in WooCommerce?
By integrating express checkout in your WooCommerce store, you provide customers with a convenient option to bypass the traditional shopping cart and checkout pages. This feature enables them to directly proceed to the payment page without navigating through additional steps. Express checkout simplifies the buying process, allowing customers to swiftly log in and complete their purchase, potentially leading to increased conversions and reduced cart abandonment. This feature is particularly advantageous for mobile users, catering to the constraints of smaller screens and providing a seamless, time-efficient purchasing experience.
However, it’s crucial to note that WooCommerce doesn’t offer an express checkout option by default. To incorporate this feature, you’ll need to leverage a WooCommerce plugin. Let’s delve into the process of adding express checkout buttons using the FunnelKit plugin.
### Setting Up FunnelKit for Your WooCommerce Store
FunnelKit stands out as a high-quality WooCommerce sales funnel plugin, offering the capability to add express checkout buttons and create various funnel pages for your online store. Compatible with major payment gateways such as Stripe, Apple Pay, Google Pay, PayPal Express, and Amazon Pay, FunnelKit eliminates the need for individual integrations, streamlining the process. With user-friendly templates, A/B testing support, and customization through drag-and-drop builders, FunnelKit simplifies the creation of effective marketing campaigns.
To get started, install and activate the FunnelKit plugin. The setup wizard will guide you through the process, prompting you to enter your license key and install essential plugins like WooCommerce, Stripe, FunnelKit Automations, and FunnelKit Cart. Once completed, you’ll be ready to create funnels and add express checkout buttons to your WooCommerce store.
### Enabling Payment Gateways in WooCommerce
Before proceeding, ensure you have set up at least one payment service in your WooCommerce store. Navigate to WooCommerce » Settings in your WordPress dashboard, access the ‘Payments’ tab, and enable your preferred payment gateway. Complete the configuration by clicking ‘Finish set up.’
### Adding Express Checkout Buttons to WooCommerce
After enabling your desired payment gateways, head to FunnelKit » Store Checkout in your WordPress admin panel. Click ‘Create Store Checkout’ and choose a professionally-designed template or create a custom checkout page. For this tutorial, we recommend using a template like Livewire.
Customize your checkout page by clicking ‘Edit’ and navigate to the ‘Optimizations’ tab. Enable ‘Express Checkout Buttons’ and choose their position on the page. Save your changes.
Congratulations, you’ve successfully added express checkout buttons to your online store! To further enhance the appearance, visit the ‘Design’ tab and make adjustments as needed. FunnelKit not only enables express checkout but also facilitates upselling and automations for email campaigns in WooCommerce.
### Conclusion
Incorporating express checkout buttons in WooCommerce can significantly improve the shopping experience for your customers, leading to increased conversions and reduced cart abandonment. The FunnelKit plugin simplifies this process, offering compatibility with major payment gateways and user-friendly customization options. Implementing express checkout is a valuable enhancement for your online store, especially for mobile users seeking a quick and efficient purchasing journey.
For more insights into optimizing your WooCommerce store, explore our recommended WooCommerce plugins and learn about creating a WooCommerce popup to boost sales. Stay updated with our latest WordPress tutorials by subscribing to our YouTube Channel, and connect with us on Twitter and Facebook for additional updates and tips.”
