Are you seeking guidance on how to establish eCommerce tracking in WordPress? Setting up eCommerce tracking for your online store is of paramount importance. It empowers you to collect data on your best-selling products, evaluate campaign effectiveness, comprehend user behavior on your website, and much more. This data serves as a catalyst for driving traffic and increasing sales. In this comprehensive article, we will furnish you with a step-by-step guide on properly configuring eCommerce tracking in WordPress. This will enable you to grow your business and elevate your revenue to new heights.
## The Significance of WordPress eCommerce Tracking
In the initial stages of launching an online store, many owners often rely on intuition or educated guesses to make decisions. While this approach may yield results at the outset, to propel your business to the next level of growth, it is essential to adopt data-driven decision-making. But which data should form the basis of your decisions? This is where WordPress eCommerce tracking takes center stage. It equips you with the ability to make informed decisions based on real data acquired from your actual visitors and customers. This invaluable information can be harnessed to enhance sales and profitability.
For instance, you can identify your most popular products among customers on your WooCommerce store and leverage this knowledge to promote similar products, thereby increasing sales. Additionally, eCommerce tracking in WordPress offers deeper insights into your audience, including their geographical location, referral sources, and interaction patterns on your site. Armed with this understanding, you can allocate resources wisely to channels and strategies that prove effective. For example, if you discover that 80% of your course sales on your membership site originate from Facebook, you may decide to intensify your investment in Facebook ads and reduce efforts on platforms like Twitter that yield fewer conversions.
Now, without further delay, let’s delve into the process of tracking your eCommerce store’s performance in WordPress.
## Setting Up eCommerce Tracking in WordPress
The simplest and most effective way to monitor the performance of your online store is by utilizing the MonsterInsights plugin. Boasting over three million users, MonsterInsights stands as the leading Analytics WordPress plugin. It seamlessly integrates eCommerce tracking with Google Analytics. The plugin is compatible with popular eCommerce plugins such as WooCommerce, Easy Digital Downloads, LifterLMS, MemberPress, GiveWP, and more. What sets MonsterInsights apart is its user-friendliness. You won’t need to tinker with any code or hire a developer to set up eCommerce conversions tracking in WordPress. Unlike manual methods that involve editing tracking code or utilizing Google Tag Manager, both of which can be intricate for beginners and prone to errors that can disrupt your analytics and data integrity, MonsterInsights streamlines the setup process.
The plugin offers an eCommerce addon that takes care of configuring eCommerce tracking on your WordPress website automatically. Moreover, it provides essential statistics right within your WordPress admin area, enabling quick assessments of your website’s performance and insights for business growth. To access the eCommerce addon, dashboard reports, and advanced tracking features, you will need the MonsterInsights Pro version. However, there is also a free version, MonsterInsights Lite, which you can use to get started.
Let’s outline the steps involved in setting up eCommerce tracking using MonsterInsights:
1. **Install and activate the MonsterInsights Pro plugin** on your website. If you need assistance with this step, you can refer to our guide on how to install a WordPress plugin.
2. Once activated, you will be directed to the MonsterInsights welcome screen in your WordPress dashboard. Click on the ‘Launch the Wizard’ button to initiate the setup process.
3. Follow the steps provided in the wizard to configure the plugin and connect your website to Google Analytics. For detailed instructions, consult our guide on how to install Google Analytics in WordPress.
4. Next, go to the **Insights » Addons** section in your WordPress dashboard.
5. Scroll down until you locate the **eCommerce addon** and click on the ‘Install’ button. The addon will be activated automatically, with its status changing to ‘Active.’
6. Now, navigate to **Insights » Settings** and click on the ‘eCommerce’ tab.
7. Ensure that the **’Use Enhanced eCommerce’** option under the eCommerce Tracking section is enabled.
Once these steps are completed, MonsterInsights will seamlessly detect your WordPress eCommerce plugin and commence recording analytics data. Now, let’s explore how to utilize MonsterInsights’ reports to analyze your online store’s performance.
## Viewing eCommerce Reports in WordPress
Navigating Google Analytics and finding specific data can be overwhelming for beginners. However, with MonsterInsights, accessing vital data becomes a breeze as it consolidates all essential statistics directly into your WordPress dashboard. This empowers you to effortlessly assess how your eCommerce store is performing and make data-driven decisions to propel business growth.
To access eCommerce reports within WordPress, follow these steps:
1. Go to **Insights » Reports** from your WordPress dashboard.
2. Select the **’eCommerce’** tab and click on **’Overview.’**
Within the report, you can swiftly evaluate your online store’s performance by reviewing critical metrics such as conversion rate, transactions, revenue, and average order value. Another valuable feature provided by MonsterInsights is the display of your **Top Products**. This section allows you to identify your best-selling items, including information on quantity sold, percentage of sales, and total revenue. Armed with this knowledge, you can promote similar products to boost sales.
Furthermore, you can scroll down to view the **Top Conversion Sources**. This section reveals the websites responsible for driving the most sales to your store. Consider investing in advertising on these platforms, offering special discount codes or free shipping to visitors originating from these sources, or even collaborating with them for cross-promotions and partnerships.
Other reports available in the eCommerce section of MonsterInsights include **Total Add to Carts, Total Removed from Cart, New Customers, and Abandoned Checkouts.** Leveraging these reports enables you to gain a comprehensive understanding of your customers’ browsing and purchasing behavior. You can utilize this data to optimize your sales funnel and reduce shopping cart abandonment rates.
Finally, navigate to **eCommerce » Coupons** in MonsterInsights. If your online store utilizes coupon codes, this report provides insights into how customers engage with them. You can identify which coupons drive the most transactions and revenue on your website, as well as analyze the average order value and other relevant data.
## Viewing eCommerce Reports in Google Analytics
While MonsterInsights simplifies data access, you can also view eCommerce tracking reports directly in your Google Analytics account. Let’s explore how to do this for both Google Analytics 4 (GA4) and Universal Analytics.
### eCommerce Reports in Google Analytics 4
Google Analytics 4 represents the latest iteration of Google’s renowned analytics platform. It introduces a fresh reporting interface that presents data in various reports. To inspect the performance of your online store in Google Analytics 4, follow these steps:
1. **Log into your Google Analytics account.**
2. Navigate to **Reports » Monetization » Overview** from the left-hand menu. Here, you will find a quick overview of your store’s performance, encompassing metrics such as total revenue, purchase revenue, total purchasers, average purchase revenue per user, and more.
3. Additionally, you can access **Monetization » Ecommerce purchases** to gain insights into individual product performance. GA4 furnishes data on the most-viewed items, products with the highest number of purchases, and revenue breakdown for each product.
Google Analytics 4 offers various other reports that provide in
-depth analysis of your eCommerce tracking data. For instance, if you have an app, you can explore the **’In-app purchases’** report to assess which products customers purchase through the app. Similarly, the **’Publisher ads’** report allows you to evaluate the performance of your paid ads campaigns. If you seek to understand your customers’ purchase journey, Google Analytics presents a **’User purchase journey’** report. This report displays the number of visitors who initiated a session and subsequently made a purchase. It also highlights the abandonment rate at each step, facilitating streamlining of the buying process and improvement of conversions.
To maximize the value of Google Analytics reports, consider combining them with other reports such as **Traffic acquisition**. This will enable you to ascertain which channels generate the most revenue for your eCommerce store.
### eCommerce Reports in Universal Analytics
Please note that Universal Analytics has been deprecated and will no longer process your website data or record eCommerce reports. Consequently, it is advisable to transition to Google Analytics 4 to continue leveraging this functionality.
## Conclusion
Establishing eCommerce tracking in WordPress is an indispensable step in nurturing the growth of your online store. Accurate tracking empowers you to gain insights into your top-selling products, campaign effectiveness, visitor behavior, and other critical data. MonsterInsights, the leading Analytics WordPress plugin, simplifies the process by automatically configuring eCommerce tracking within Google Analytics. The plugin’s reports equip you with valuable information concerning your store’s performance, facilitating data-driven decision-making. Additionally, you can access eCommerce reports directly in Google Analytics for more detailed insights. Implementing eCommerce tracking will enable you to optimize your online store, drive traffic, and ultimately boost sales and revenue.